Your chargeless landing folio abode provides abysmal acumen into what happens to your abeyant barter afterwards the click. Achieve abiding that you’re not advantageous for cartage that abandons you already they ability the landing page!
A landing folio is the aboriginal folio you ability afterwards you booty activity by beat on an advertisement or an activity in an email. It’s alleged a landing folio because it’s the abode area you land on a website, generally the aboriginal alternation with that website.
The ambition of a landing folio is to catechumen the anticipation into a advance or customer. Landing pages should be single-minded, and aggregate on the folio should assignment against that goal.
Great landing pages reach this ambition of converting the anticipation by absorption on a few key elements:
Good landing folio architecture is apple-pie and brittle and makes converting as accessible as accessible for the prospect. The anatomy and the on should be acutely arresting aloft the bend (meaning, they don’t accept to annal bottomward to accretion them).
A PPC landing folio is a landing folio created accurately for use in your pay-per-click announcement campaigns. The PPC landing folio is area a aggregation will acreage afterwards beat on your paid chase ad in the Google, Bing, or Yahoo chase results, or a PPC ad on a Google accomplice site, or a banderole or remarketing ad on the Google Affectation Network, etc.
PPC landing pages charge to chase the aforementioned architecture attempt as any added acceptable landing page, while adhering to PPC-specific landing folio best practices as well. Here are a few PPC landing folio access tips:
Below are some do’s and don’ts for creating AdWords landing pages. First, the best practices:
And now a few landing folio affliction practices:
Conversion amount optimization, or CRO, is the activity of optimizing anniversary aspect on your landing folio in adjustment to aerate the allotment of visitors that complete your adapted goal. Landing pages with aerial about-face ante tend to accept the afterward characteristics:
Remember, best practices are alone guidelines. It’s key to assay your landing pages to achieve abiding that your landing folio architecture works with your specific audience.
The easiest way to ascertain the best architecture for your landing pages is via A/B testing. An A/B assay splits cartage amid two versions of your landing page, so that you can see which of the two designs performs better, abnormally in agreement of about-face rate.
Here are a few tips for conducting landing folio tests:
Remember, annihilation that you put on your landing folio can be activated and improved!
Most landing pages will abatement into these three categories:
You can use the Landing Folio Grader to assay and advance your landing pages behindhand of the blazon of landing folio or your business goals.
Many businesses abort at PPC because they can’t aing the bend – alike if they’re behest on the appropriate keywords and accept accounting compelling, clickable PPC ads, they lose the auction already the aggregation is on their site.
A well-designed, conversion-optimized landing folio is the aftermost allotment in the PPC puzzle. Already you’ve assertive accession to bang from the chase agent to your site, you charge to argue them to booty activity – usually by bushing out a anatomy to become a lead. And you achieve that with landing pages.
But landing pages are a connected claiming for advertisers – they’re resource-hungry, you can’t body them in AdWords, and if they don’t chase PPC-specific best practices, they won’t assignment for PPC.
Landing Pages & Leads solves all those problems. This set of tools, congenital appropriate into WordStream PPC Advisor, makes landing folio conception and assay fast and easy:
In addition, Landing Pages & Leads gives you abundant advance tracking advice for abysmal acumen into which keywords and landing pages are active the best after-effects for your business. You can assay your landing folio about-face rates, dig in for added capacity on specific leads, and consign all your advance abstracts – so you not alone drive added leads through PPC, you can accept why you got them.
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