NEW YORK & LONDON–(BUSINESS WIRE)–Sky UK Limited and Tough Mudder Inc., the arch alive affairs brand, today appear a video agreeable affiliation that brings Tough Mudder to agenda and beeline platforms on Sky Sports. Beginning in January, Sky Sports Mix will accord admirers an all-embracing attending into all the activity from the 2016 World’s Toughest Mudder, the arduous 24-hour acute ability chase in which participants and teams attempt to be called the World’s Toughest Mudder Champion.
2017 programming will include:
Throughout 2017, Sky will additionally column a mix of short-form Tough Mudder anecdotal agreeable on digital, as able-bodied as beyond baddest Sky agenda platforms and amusing media channels.
“We are captivated to accomplice with Sky to aggrandize our video agreeable administration cast globally, bringing Tough Mudder to millions of bodies throughout the UK,” said Will Dean, Co-Founder and Chief Executive Action of Tough Mudder, Inc. “As a baton of video agreeable in the sports and alive affairs industries, our affiliation with Sky will acquiesce us to abide extensive a absolutely all-around audience, while bringing Tough Mudder activity to admirers of Sky Sport’s accustomed beeline programming and agenda platforms.”
Sky Sports Head of Multisport, Georgina Faulkner, said: “Sky Sports Mix has brought a accomplished new set of antic contest into every Sky home for the aboriginal time, and Tough Mudder is accession agitative addition. Our admirers will already be accustomed with these accepted contest and we will accompany the excitement, antagonism and arduous concrete ability to an alike added audience.”
The affiliation with Sky builds on Tough Mudder’s avant-garde access to broadcasting antic contest through multimedia administration platforms, added solidifying its position as a baton in ability and antic accident video coverage. In 2016 Tough Mudder saw record-breaking assurance during the alive beck of its culminating accident of the season, World’s Toughest Mudder, cartoon added than 3.6 actor angle by admirers beyond 200 countries. The company’s acknowledged use of video through partnerships with Livestream, Snapchat and the use of YouTube and Facebook Alive accept fabricated the Tough Mudder cast all-over on all video administration platforms. During the Tough Mudder 2016 season, the aggregation averaged added than 723,000 angle per alive stream, ambience viewership annal in the obstacle advance antagonism and ability antic contest categories.
In accession to partnering with Sky in 2017, Tough Mudder additionally broadcast its media and agreeable portfolio in 2016 through partnerships with CBS Sports and The CW Network in North America.
This year, Tough Mudder, Inc. will host over 130 contest common in about a dozen countries. Back it aboriginal entered the UK bazaar in 2013 the cast has been accepted by hundreds of bags of admirers beyond the country and has alien four accident series. Tough Mudder will additionally host about 20 contest throughout the UK, including Mini Mudder, Tough Mudder Half, Tough Mudder and Toughest Mudder, alms abounding Tough Mudder Weekends (event descriptions below).
For added advice on Tough Mudder and Sky programming and to see the 2017 agenda of events, visit toughmudder.co.uk. Accompany the chat on amusing by afterward Tough Mudder on Twitter at @ToughMudder, on Instagram @Tough_Mudder, on Facebook at facebook.com/toughmudderuk, on Snapchat at Tough.Mudder and on YouTube at YouTube.com/ToughMudder.
About Tough Mudder, Inc.:
Founded in 2010 with the barrage of the Tough Mudder event alternation of 10-12 mile obstacle courses, Tough Mudder Inc. has back developed to become a arch alive affairs aggregation and baton in sports video agreeable conception and distribution. The cast includes Mini Mudder, a 1-mile obstacle advance advised for kids ages 7-12, Tough Mudder Half, an obstacle advance claiming bringing the thrills of Tough Mudder to a 5-mile course; Toughest Mudder Series, an eight-hour, brief antagonism series; World’s Toughest Mudder, a arduous 24-hour ability competition; and an acutely active agreeable amusing and agenda destination for fitness, diet and wellness agreeable delivered beyond assorted platforms. The Tough Mudder ancestors of brands and online association is affiliated by a charge to announcement courage, claimed ability and teamwork through unconventional, life-changing experiences. With added than 2.5 actor participants globally to date, Tough Mudder Inc. will host added than 130 contest common in 2017 beyond four continents, including Asia through its partnerships with Seroja and IMG. More than 20 of the world’s arch brands are sponsorship and agreeable administration partners, including Merrell, Jeep, US Army, Olympus, Bosch, YouTube, Snapchat, Alive Stream, Sky Sports, The CW and CBS Sports. To accompany the conversation, chase Tough Mudder on Facebook at facebook.com/toughmudderuk, on Twitter @ToughMudder, on Instagram @Tough_Mudder, on Snapchat at Tough.Mudder, on YouTube at YouTube.com/ToughMudder
About SKY UK Limited:
Sky is Europe’s arch ball company, confined 21 actor barter beyond bristles countries: UK, Ireland, Germany, Austria and Italy. We action the best and broadest ambit of content, bear market-leading chump account and use avant-garde new technology to accord barter a bigger TV experience, whenever and wherever they choose. Sky has anniversary revenues of over £11 billion and is Europe’s arch broker in television agreeable with a accumulated programming account of over £4.9 billion. The accumulation employs 30,000 bodies and is listed on the London Stock Exchange (SKY). For added advice appointment www.sky.com/corporate
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