Recently, a applicant aloft objections to our bureau hosting their attack landing pages on a business automation platform, back accomplishing so would crave that the pages abide on a subdomain (info.companyname.com) vs. on the client’s bulk area (companyname.com).
The client’s acumen was that by residing on their capital site, the landing pages would advice abutment that website’s SEO area ascendancy and appropriately advance chase rankings.
However, we argued adjoin the move, alienated that SEO should never be a bureau in designing (or hosting) appeal gen landing pages, and that any SEO efforts should focus on the capital armpit exclusively.
Here are the top 3 affidavit why appeal gen landing pages shouldn’t be advised for SEO:
1. Appeal gen landing pages are acting by attributes and about alive alone for the activity bulk of an ad, a attack or a specific agreeable asset, and so are of bound SEO bulk in the continued term. Furthermore, accepting acting landing pages indexed as allotment of your armpit can crave back-end aliment (e.g. befitting up with redirects) to ensure a site’s area ascendancy charcoal intact.
2. The blazon and aggregate of folio agreeable that contributes to chase rankings is frequently at allowance with the blazon and aggregate of agreeable that makes for an able landing page. For example, the primary bulletin on a attack landing folio should adjust with the banderole or bulletin on the ad or email active cartage to that page. Whereas, a landing folio optimized for SEO should instead focus on keywords for which the applicant wants their armpit to rank highly.
Another example: a landing folio advised for SEO would accommodate links to high-profile Web pages to body ascendancy for those pages. An able appeal gen landing folio contains no alien links, but instead focuses alone on active the clairvoyant to booty one, distinct action, about bushing out a form.
SEO landing pages about accommodate added content, the bigger to rank for a college cardinal of chase terms. A appeal gen landing folio contains alone the minimum bulk of content, no more, to drive the adapted activity after confusing the reader.
3. Maintaining landing pages on a subdomain – and in a business automation belvedere or a landing folio belvedere like Unbounce – allows a aggregation or its bureau to accomplish changes to those landing pages – for testing or attack access purposes, say – after authoritative accidental changes to the basis domain. Such platforms additionally accomplish such edits and changes easier and faster, and article anyone on the business aggregation can manage, compared to acute a Web developer to assignment central a added circuitous agreeable administration arrangement (CMS).
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