BOSTON — Gillette today pilots a new abstraction advised to personalize the atom acquaintance in absolutely new ways. Dubbed Razor Maker™: powered by Gillette®, this new belvedere leverages technology from 3D-printing assertive Formlabs to action a alternation of customizable 3D-printed handles, analogous avant-garde accomplishment with consumers’ admiration to accept absolutely different and alone products.
“Gillette is in the business of allowance men look, feel and be their best, and that agency giving them admission to admonishment options that not alone accommodated their atom needs, but additionally bout their lifestyle, attending and budget,” said Pankaj Bhalla, Director, Gillette & Venus North America. “Earlier this year we alien a ambit of new razor articles and declared that ‘one size’ does not fit all men back it comes to razors. The Razor Maker™ pilot furthers our charge to abode adeptness in the easily of consumers and actually accept them custom-make their razors absolutely the way they appetite them – tailored to their admonishment preference, budget, look, blush and style. This is one of the abounding agency we are accomplishing our charge to actuality The Best A Man Can Get.”
Razor Maker™ is an agitative abstraction authoritative a bound abundance of 3D-printed razor handles attainable to U.S. consumers. As a cast continued accepted for its exceptional affection razor blades, the accession of customizable razor handles is a accustomed addendum for the company. Each Razor Maker™ handle is printed at Gillette’s Boston address application stereolithography (SLA) press technology from Formlabs, a Boston-area aggregation that designs and articles able and attainable 3D-printing systems.
Consumers can actualize their own 3D-printed razor handle by visiting http://razor-maker.com. Once there, visitors accept from a ambit of 48 designs so intricate they can alone be produced application 3D-printing technology. Afterwards selecting the handle, consumers personalize it added by allotment from seven blush options (black, white, red, blue, green, blah and chrome) and by abacus argument to the design. Handles can board either Gillette’s MACH3 or Fusion5 ProGlide razor cartridges.
“Mass customization with 3D press is assuredly acceptable a absoluteness for consumers to acquaintance end-use printed products,” said Dávid Lakatos, Chief Artefact Officer of Formlabs. “Historically, 3D press has been complex in the development or accomplishment processes for best articles bodies collaborate with every day, but consumers accept had little alternation with 3D press itself. We’re captivated to be partnering with Gillette. These new custom razor handles are the aing footfall appear alteration that activating and accepting 3D-printed articles anon into the easily of consumers.”
Guys designing custom handles with Razor Maker™ can apprehend to accept their absolutely alone orders in 2-3 weeks. Handles are priced starting at $19 for a partially 3D-printed handle with a atramentous rubberized grip, and $25 for a absolutely 3D-printed handle. Chrome handles will be $39 and $45, respectively. Each handle will appear with one razor cartridge, and barter can accept to adjustment four added cartridges for $15.
Earlier this year, Gillette On Demand additionally broadcast its online alms to accommodate the adeptness to personalize a ProShield razor handle ordered through the site. Those allotment to allowance Gillette blades to a admired one, or acclimation a new cable for themselves, can log on and add photos, argument or added cartoon to their handle architecture during the accustomed acclimation process. The armpit appearance an arrangement of added than 200 pre-populated clear options, in accession to the photos and argument users can upload to accomplish the architecture their own. Each handle is again printed and accumulated in Gillette’s Andover, Mass., bulb afore actuality alien anon to the recipient. Back acclimation as a gift, one alone ProShield handle and four razor cartridges is priced at $25. Back the personalization is ordered as allotment of a alternating cable for Fusion5 ProShield blades ($20 per delivery), the customization is complimentary.
For over 110 years, Gillette has delivered attention technology and incomparable artefact achievement – convalescent the lives of over 800 actor consumers about the world. From atom and anatomy grooming, to bark affliction and diaphoresis protection, Gillette offers a advanced array of articles including razors, barber gel (gels, foams and creams), bark care, afterwards shaves, antiperspirants, deodorants and anatomy wash. For added advice and the latest account on Gillette, appointment http://www.gillette.com/. To see our abounding alternative of products, appointment http://www.gillette.com. Follow Gillette on amusing media at Facebook, Instagram and Twitter.
About Procter & Gamble
P&G serves consumers about the apple with one of the arch portfolios of trusted, quality, administration brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G association includes operations in about 70 countries worldwide. Please appointment http://www.pg.com for the latest account and advice about P&G and its brands.
Formlabs designs and articles able and attainable 3D press systems. Headquartered in Boston with offices in Germany, Japan, and China, the aggregation was founded in 2011 by a aggregation of engineers and designers from the MIT Media Lab and Center for Bits and Atoms. Formlabs is establishing the industry criterion for able 3D press for engineers, designers, and manufacturers about the globe, and accelerating addition in a array of industries, including education, dentistry, healthcare, jewelry, and research. Formlabs articles accommodate the Form 2 SLA 3D printer, Fuse 1 SLS 3D printer, Form Cell accomplishment solution, and Pinshape exchange of 3D designs. Formlabs additionally develops its own apartment of high-performance abstracts for 3D printing, as able-bodied as best-in-class 3D press software.
P&GJulia LaFeldt, 513-888-2198Shave Affliction CommunicationsE-Mail: [email protected] on account of Gillette/P&GCorey Manuel, 646-935-4164E-Mail: [email protected] Wheble, 781-738-9251PR ManagerE-Mail: [email protected]
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