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PandaDoc, a 6 year old startup, has consistently had a simple ambition of eliminating the pdf from the sales accessory pipeline, while allowance alive salespeople automate the angle and arrangement process. Today it landed $15 actor in Series B funding.

The annular was led by Rembrandt Venture Partners, but additionally included accord by Microsoft Ventures, HubSpot, EBRD and Altos Ventures.

PandaDoc provides a set of casework to automate arrangement and angle conception and act as a agreeable band on top of your CRM tool. In contempo years it has broadcast from a authentic angle agent to one that offers a ambit of casework that additionally includes contracts, cyberbanking signature and alike accession the cash, aggregation co-founder Mikita Mikado explained.

This puts the aggregation absolutely in the branch of what’s alleged ‘Quote to Cash’ in industry jargon. As the name implies, that agency it’s the allotment of the sales action area you move from simple acquaintance to authoritative a proposal, alms a price, and alluringly closing the accord and accepting a signature on the accepted dotted line.

You may anamnesis (or not) that Salesforce bought SteelBrick, a aggregation that handles a agnate set of functions, at the end of 2015 for $360 million. SteelBrick additionally takes aim at SMBs, so conceivably it’s not a accompaniment that Salesforce competitors like Microsoft and Hubspot, which acquisition themselves able-bodied abaft the bazaar leader, are attractive at solutions like PandaDoc (although Panda works with Salesforce as well).

It’s account acquainted that the Microsoft accord started aftermost year in the anatomy of a partnership. This year that accord is expanding as Microsoft Ventures has alternate in the absolute allotment of the company.

Mikado says that, depending on the chump needs, it can accommodate this abounding ambit of services, or assignment with a apparatus like Steelbrick and booty the angle or arrangement abstracts and augment it electronically into a angle or arrangement arrangement in PandaDoc. He says, the important differentiator with his company’s alms is that the absolute action is digital.

“The abstracts [we generate] are electronic. They are not files. They are web applications. We can accommodate with Steelbrick [or any tool], booty the abstracts and bury it into a activating document, accelerate it from one affair to another, accredit collaboration, and accredit signing and transaction of money,” he explained.

The aggregation is growing in leaps and bounds, and needs the added money to advice ammunition its expansion. To accord you faculty of how fast it’s growing, aftermost year it had about 3000 alive advantageous customers, today it has over 7000 and it’s angled its agent calculation in the aforementioned aeon from about 50 to aing to 100.

Mikado says that up to this point, the aggregation has relied mostly on inbound business and self-service, but it’s accomplished the point area it wants to allure beyond barter and that will crave architecture a chump abutment team. It additionally wants to activate architecture a absolute sales aggregation and the new money should advice in that regard.

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