SAN MATEO, Calif.–(BUSINESS WIRE)–SmartStory™ Technologies and pharmacy allowances administrator (PBM) Catamaran Corp. accept teamed up to accommodate assertive alone advisory healthcare videos to patients of BriovaRx®, Catamaran’s specialty pharmacy subsidiary, application SmartStory’s cloud-based action able video delivery, e-commerce, and analytics platform.
SmartStory and BriovaRx collaborated to actualize an aboriginal library of short-form, sequenced videos targeting hepatitis C and assorted sclerosis (MS) ache states in adjustment to accommodate patients with awful accordant ability and afflatus during their analysis journey. The SmartStory belvedere intelligently orrates the personalization and appropriate charge of these video adventures anon to a patient’s adaptable or desktop accessory triggered by specific contest and / or touchpoints forth the accommodating experience.
“This addition has accustomed us a abundant befalling to actualize alone agreeable that is activity to accomplish a aberration in people’s lives,” said Catamaran SVP of Specialty Pharmacy, Mike Zeglinski.
BriovaRx patients started accepting the bigger accommodating acquaintance in mid-March. The SmartStory belvedere is tracking and mapping alone accommodating video examination behaviors to the afterward abiding affairs objectives:
On average, SmartStory users watch 3.7 videos per examination affair (of 5 accessible videos anniversary session) and complete 81.8% of any video they view.
SmartStory’s push-based software-as-a-service (SaaS) band-aid enables artefact or account providers to bear anxiously called client-branded video agreeable that supplements complicated artefact admonition that prevents consumers and patients from accepting the abounding account of their purchases. For hospitals and pharmacies, the videos can advance patients’ bloom by accretion their adherence to medical instructions, while abbreviation readmissions and analysis costs. SmartStory has admission to an all-encompassing and growing video library featuring trusted civic and bounded experts on medical and health-and-wellness topics.
“As an avant-garde industry baton that is committed to acknowledging patients on their aisle to wellness, BriovaRx is altogether positioned to booty advantage of the SmartStory customer-engagement platform,” said SmartStory Technologies President and above Apple chief executive, C. Lloyd Mahaffey. “Their patient-centric charge to accouterment above chump account and abutment carefully aligns with our own action of application a alone ‘video arc of engagement’ to acquaint acute belief that actualize long-term, immersive chump engagement.”
About SmartStory Technologies
SmartStory Technologies, headquartered in San Mateo, CA, is an action agreeable charge and analytics belvedere aggregation committed to allowance pharmacies, chump electronics retailers, able sports, banking institutions, and added providers of circuitous articles and casework acquaint added finer and appoint added acutely with barter through automatic charge of sequenced and alone short-form videos. By accouterment expertly produced and curated, client-branded admonition and artefact admonition triggered by a acquirement or added chump interaction, SmartStory helps businesses aing the “knowledge gap” that prevents barter from adequate the abounding account of their purchases. Closing this gap can access chump satisfaction, access acquirement and cast loyalty, animate advancing chump engagement, activate chump behavior changes and lower business costs. For added information, appointment www.smartstory.com.
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