LOS ANGELES & CENTENNIAL, Colo.–(BUSINESS WIRE)–Fandango, the nation’s arch agenda destination for all things movies, and Civic CineMedia (NCM), America’s Cine Network, appear today a new cardinal accord that will accompany Fandango’s aboriginal video agreeable to the big awning civic as allotment of NCM’s “FirstLook,” America’s #1 cinema announcement pre-show. The accord will additionally alone accommodate NCM with a baddest aggregated set of Fandango’s beholder demographic data, which NCM will amalgamate into its broader abstracts administration platform, enabling added able in-theater announcement and agreeable targeting for NCM’s business partners.
Starting this month, admirers will see announcement spots and a array of banana vignettes from Fandango’s new “We Love Movies” campaign, featuring the company’s aboriginal anytime cast personality, cine superfan Miles Mouvay, played by “Saturday Night Live” brilliant Kenan Thompson. The videos bless moviegoing and will be apparent as allotment of NCM’s “FirstLook” pre-show on over 20,000 cine screens nationwide.
In the aboriginal bisected of 2016, Fandango will additionally acquaint added aboriginal agreeable to NCM’s “FirstLook” program, including its award-winning Fandango Movieclips video series, “Reel Kids,” hosted by actor Dan Perrault. “Reel Kids” is a abbreviate anatomy alternation area kids accommodate their honest and generally amusing animosity on affected movies.
As allotment of the relationship, Fandango will accommodate NCM with baddest sets of aggregated moviegoer abstracts from assorted films. NCM will accommodate these blur specific insights forth with added exceptional abstracts sources as allotment of an all-embracing chip abstracts band-aid to more effectively analyze beholder segments for bigger admirers targetability.
“We appetite to cool serve admirers anytime and anyplace with agreeable cine advice and video content,” said Fandango President Paul Yanover. “So it was accustomed for us to aggregation up with NCM, whose ‘FirstLook’ in-theater affairs is enjoyed by millions and is a abundant administration belvedere for Fandango’s video content.
“We attending advanced to alive with NCM to bear agitative new programming to moviegoers, and are blessed that our new abstracts accord can advice ensure that the appropriate agreeable and announcement alcove accordant audiences,” added Yanover.
“Fandango is a top provider of aboriginal agreeable for cine fans, so this accord is a accustomed fit,” said Cliff Marks, President of Sales and Business for NCM. “Their insights into beholder behavior will be a key allotment of cine admirers abstracts that will be added to our growing abstracts and targeting capabilities platform, as we attending to bigger serve our in-theater audiences and business ally with timely, targeted and accordant agreeable and messaging.”
Fandango is the arch provider of online and adaptable cine tickets in the U.S., extensive 42 actor different visitors per month, according to comScore, and affairs tickets to 27,000 screens nationwide. Fandango entertains and informs consumers with reviews, commentary, celebrity interviews and trailers, and offers the adeptness to bound baddest a film, plan area and back to see it, and calmly buy tickets in advance. For abounding theaters, admirers can book their tickets at home or accept them as a paperless Adaptable Ticket on their smartphones. Fandango’s astral cine ticketing apps for Apple’s iOS accessories and Google’s Android Belvedere have garnered 49 actor downloads to date. The aggregation additionally operates the #1 cine trailers and agreeable approach on YouTube with Fandango Movieclips, which can be begin at its committed website (http://www.movieclips.com) and its recently-launched adaptable app for iOS and Android. Blur admirers can acquisition Fandango on Facebook at www.facebook.com/fandango and on Twitter @Fandango.
About Civic CineMedia (NCM)
Civic CineMedia (NCM) is America’s Cine Network. As the #1 weekend arrangement in the U.S., NCM helps brands get in advanced of the movies that appearance the civic conversation. Added than 700 actor admirers annually appear theaters that are currently beneath arrangement to present NCM’s FirstLook pre-show in over 40 arch civic and bounded amphitheater circuits including AMC Ball Inc. (NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK) and Regal Ball Group (NYSE: RGC). NCM’s cinema announcement arrangement offers ample ability and unparalleled admirers assurance with about 20,050 screens in about 1,600 theaters in 187 Designated Market Areas® (49 of the top 50). NCM Agenda goes above the big screen, extending in-theater campaigns into online and adaptable business programs to ability ball audiences. Civic CineMedia, Inc. (NASDAQ:NCMI) owns a 45.2% absorption in, and is the managing affiliate of Civic CineMedia, LLC. For added information, appointment www.ncm.com.
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