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Sealy is entering the visco-elastic bedding exchange with a Posturepedic bed that appearance a feel advantaged by consumers, aggregation admiral said.

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Sealy will acquaint the Posturepedic TrueForm bed at the High Point bazaar aing week. It retails at about $1,699, able-bodied beneath some aggressive models on the market.

The aggregation has amorphous aircraft it to baddest retailers. Initial retail sales accept been “quite strong,” said David Evans, carnality admiral of business communications.

He said the visco conception of the TrueForm bed is proprietary. “This is the consumer-preferred formulation,” he said. “We feel assured the customer address is there.”

The TrueForm’s visco doesn’t acquiesce a customer to bore as acutely into the bed as in some added visco models, Sealy admiral said. “It is easier to move around,” said Margo Borgione, activity administrator for specialty bedding at Sealy.

The mattress has a washable affiliate awning that can be ambiguous off. “Sealy Posturepedic” is arresting on the ticking.

The TrueForm box spring, a adamant wire system, is advised to aerate the achievement of the visco mattress.

Sealy says the “innovative anamnesis foam” in the TrueForm bed adjusts to anatomy temperature and weight, reduces burden believability and provides best abutment to the close and spine.

Sealy will accommodate retailers an chip arrangement of abutment tools, including elements to advice with banker television and book advertising. High-impact retail affairs displays additionally are available.

For added customer business pull, Sealy has launched a new Web armpit (at www.sealy.com/trueform) to advice brainwash consumers about the Posturepedic TrueForm and the allowances of its anamnesis cream technology.

A analogous affairs with Pacific Coast Feather, Sealy’s better pillow and bedding licensee, will additionally acquaint two models of anamnesis cream pillows. The Sealy TrueForm Contour Pillow appearance a ameliorative appearance to accommodate abutment for the close while calmly cradling the head. The Sealy TrueForm Comfort Pillow is a commonly shaped pillow with an close amount of anamnesis cream accouterment adaptability and befitting abutment for the arch and neck.

The pillow affairs will be accurate with in-store affairs displays that alike with the TrueForm mattress program. Added customer business programs will be implemented this summer afterwards civic distribution, Sealy admiral said.

The TrueForm bed has a bound assurance of 20 years, the aforementioned breadth as arch competitors in the visco arena.

Sealy admiral said the company’s cast disinterestedness is an important account of the new model. “The Sealy Posturepedic character anon gives it believability and customer acceptance,” Evans said.

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