SAO PAULO–(BUSINESS WIRE)–
New Agreeable will enhance Accenture Interactive’s adeptness to affix bodies and brands through strategic, accordant agreeable experiences
Accenture (ACN) has entered into an acceding to admission New Content, an absolute Brazilian agreeable business agency, to strengthen its chump acquaintance casework provided through Accenture Interactive. The accretion will enhance Accenture Interactive’s adeptness to serve its audience in Latin America with branded and cardinal agreeable that connects bodies and brands, and helps audience aerate the return-on-investment (ROI) of their business programs.
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The accretion is accountable to accepted closing conditions. Banking agreement of the transaction were not disclosed.
Founded in 2007, New Agreeable is a accustomed agreeable influencer in the Brazilian bazaar and will accompany to Accenture Interactive added than a decade of acquaintance as a baton in branded agreeable production. It has been accustomed with some of the industry’s top bounded and all-embracing awards, including Cannes Lions, Caboré and the Agreeable Business Awards, which crowned New Agreeable as its 2015 “Agency of the Year.”
New Content’s differentiated bulk hypothesis combines capabilities in strategy, branding and achievement marketing. The bureau helps audience with all aspects of the agreeable lifecycle – from agreeable strategy, conception and assembly to the basal technology, babyminding and agreeable operations bare to accompany impactful campaigns to life.
“We accept that engaging, allusive agreeable is a cardinal foundation of business today and one of the best able means to affix bodies and brands,” said Anatoly Roytman, arch of Accenture Interactive – Europe, Africa, Middle East and Latin America. “Time is a adored article in the agenda age, and consumers apprehend alone curated adventures from brands. When we affix our adeptness to actualize accordant agreeable with avant-garde chump adventures and the able use of data, it becomes a able aggregate for active cast loyalty.”
Giovanni Rivetti, CEO of New Content, added, “After added than a decade as a arch agreeable accomplice for above brands, we are aflame about the possibilities that Accenture Interactive will accompany to our audience and people. As allotment of a beyond all-around organization, we will be able to bear our applicant campaigns with accelerated acceleration and scale, and abutment the advancing change of our bulk proposition. Together, we’ll affix our agreeable campaigns to the consumer’s all-embracing agenda acquaintance journey, demography a data-driven admission that is accurate by a able abstruse foundation.”
Sao Paulo-based New Agreeable has developed into one of the best cogent agreeable business agencies in Brazil, with added than 200 professionals. Its applicant abject includes both bunch and bounded brands, including Electrolux, LATAM, and Natura. The New Agreeable administration aggregation of Giovanni Rivetti, Edoardo Rivetti, Beto Féres and Raphael Alcântara will abide in their administration roles and accept added responsibilities aural Accenture Interactive.
Eduardo Bicudo, arch of Accenture Interactive in Latin America, said, “The agenda abridgement has acquired a massive admission in the bulk and accent of agenda agreeable as a basic announcement of a brand’s articulation and purpose. Our audience are beneath burden to aftermath added content, with greater speed, efficiencies and scale. New Content’s capabilities will advice strengthen Accenture Interactive’s differentiated archetypal and advice accommodated applicant appeal for a added content-led acquaintance approach.”
In its 2018 Personalization Pulse Check report, Accenture Interactive begin that 91 percent of consumers are added acceptable to boutique with brands that bear accordant agreeable and amusement them in a alone manner. To apprentice added about Accenture Interactive’s agreeable services, visit: www.accenture.com/content.
Accenture is a arch all-around able casework company, accouterment a ample ambit of casework and solutions in strategy, consulting, digital, technology and operations. Combining incomparable acquaintance and specialized abilities beyond added than 40 industries and all business functions — underpinned by the world’s better commitment arrangement — Accenture works at the circle of business and technology to advice audience advance their achievement and actualize acceptable bulk for their stakeholders. With 459,000 bodies confined audience in added than 120 countries, Accenture drives addition to advance the way the apple works and lives. Visit us at www.accenture.com.
Accenture Interactive helps the world’s arch brands transform their chump adventures beyond the absolute chump journey. Through our affiliated offerings in design, marketing, agreeable and commerce, we actualize new means to win in today’s experience-led economy. Accenture Interactive has been ranked the world’s better agenda bureau in the latest Ad Age Bureau Report, for the third year in a row. To apprentice more, follow us @AccentureACTIVE and www.accentureinteractive.com.
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