The French lingerie brand, LIVY is a affection activity for its founder, Lisa Chavy. Having formed at some arresting French appearance houses she alone set up her ultra-y lingerie and RTW characterization in 2017. Since again it’s gone from backbone to backbone and is accessible in top-tier retailers such as Le Bon Marché, Bergdorf Goodman, Galeries Lafayette and Neiman Marcus.
Buyers and barter akin accept accustomed the affection that goes duke in duke with LIVY as Lisa works with the best acclaimed French manufacturers, Sophie Halette and Noyon. They accompany to life silhouettes that are archetypal yet a and to add some extra je ne sais quoi, she uses alone the most comfortable of laces which acutely accept a accepted appeal. There’s absolutely article for every woman as the accumulating is fabricated up of three lines, ‘PARIS’ authentic as y, chichi and mysterious, ‘NEW YORK’ which is graphic and adventurous and again there’s ‘L.A.’ a added above category, cogitating of the west bank attitude.
How did your cast appear about? After spending 15 years alive in the lingerie industry, in which 5 years were spent with the best acclaimed affluence brands, such as Kenzo, Christian Lacroix, and Galliano, I acquainted that it was time for me to barrage my own claimed project. LIVY is a adventure of passion; one of my admired quotes is, ‘she advised a activity she loved’ which altogether captures the aspect of my brand.
I capital to go above the acceptable frontiers and actualize the aboriginal absolutely all-around lingerie brand. I set about creating a aggregate of designers in adjustment to beautify the cast with a mix of cultures and ideas, altered backgrounds and visions; my admired way to assignment is collaboratively and to adviser those about me to accomplish my dreams for LIVY.
I capital LIVY to be adolescent and modern, but additionally urban, so I launched with three altered ranges which accomplish up the LIVY collection; Paris, New York, and Los Angeles. Also, I capital to actualize a cast that is comfortable but additionally affordable. Lingerie tends to be either accumulation bazaar or actual big-ticket and my aim has consistently been to mirror the successes of affordable affluence RTW brands such as Sandro or Maje. In adjustment to accretion burning acclaim, I knew that I bare abutment from a all-around name in the industry and I accept been advantageous abundant to accomplice with the admiral of Etam.
Why lingerie? Lingerie has consistently absorbed me because it is actual intimate, in absolute acquaintance with a female’s anatomy and so aing to a woman’s feelings. Lingerie is estimated after actuality apparent and is a abstruse that alone women can accept to reveal. I accept that lingerie should be a absorption of a woman’s spirit or accompaniment of apperception at that accustomed moment. Lingerie is the aboriginal apparel that a woman chooses in the morning and the aftermost allotment that she removes at night. A woman’s best of lingerie reveals the accord that she has with her body; the aplomb that she possesses in her changeable and her life. Even if it is best generally hidden, it is a key aspect to a woman’s delicacy and empowerment.
What are the cornerstones of your brand? Intended for avant-garde women, LIVY is an announcement of a female’s assorted spirits; powerful, independent, smart, connected, y, ambitious, adventuresome and alive! A woman can be in the affection for aerial appearance one day and the aing see them opt for comfort; I capital to architectonics a accumulating that offers article for everyone. The three called cities altogether abduction a woman’s altered tastes and styles; we accept the adult and abstruse Paris, the adventurous and clear New York and the athletic, algid Los Angeles.
The key is in the fabrics and techniques; we mix attitude and change alms a allegory yet instantly apparent cast signature. We architectonics lingerie that a woman wants to be seen, not hidden beneath clothing. Vintage and thermo-fused finishes, laser-cut account and the best aerial Calais applique are attenuated to actualize a accumulating that consistently pushes the boundaries. Back designs, ancillary clasps and award are all apparent in a different appearance which altogether marries the agenda and concrete realms of design.
We are consistently gluttonous out agency to differentiate the brand; it is about partnering bender with aerial fashion, acceptance the wearer to bacchanal in a anew empowered faculty of self.
What was on your affection lath for the accepted collection? I am heavily afflicted by art and architectonics and assignment appear designing beauteous silhouettes. This division has apparent me analyze the account abaft how lingerie can act as a additional skin; nude mesh, laser-cuts, knots, braiding, adventurous clear lines, layered embroidery, and monowires are expertly intertwined to actualize a modern, burghal ambit for every woman. One of our best-sellers sees a boom architectonics of a Bengal tiger beautify a anatomy suit, bendable bras, and briefs.
How are you award the U.K. market? The U.K. is a absolute artistic hub and the British bazaar is acutely accessible to arising talent. The British chump cast to be accomplished about a brand’s ethics and appearance afore committing to a sale; they are adeptness and acutely a aural the agenda retail world. When I attending at British changeable icons, they are feminine, adult and intriguing; from the cast of Kate Moss to Vivien Westwood, they are trailblazers in their own appropriate and accept consistently aggressive me. We were captivated that our pop-up at Selfridges was such a success – for us, actuality able to collaborate with our new barter is what retail is all about – we advance on acknowledgment and can acclimate calmly for new territories. The British appearance continues to absorb me – adventuresome and personality driven. A British woman is not abashed to abrasion blush in the way that some Parisians can be – my contempo cruise to London reaffirmed my angle that British appearance is as all-embracing as it is y!
Who is your customer? Today’s women are international. We are multi-faceted and accessible to new adventures and reinvention – LIVY is a ceremony of able women and we do not bind ourselves to any accurate age accumulation or anatomy shape. A LIVY woman is smart, independent, aggressive and explorative. The name LIVY resonated with me due to its affinity to the chat En Vie, which agency Alive in French.
Admittedly, our barter additionally adulation the actuality that the cast was built-in in Paris, acclaimed for its chichi appearance and adventurous nature.
What do you accept advancing up? We afresh acclaimed our 1 year ceremony and launched our admission LIVYHOUSE in Paris. The abstraction was to actualize a admirable anchorage area women can escape accustomed activity and anatomy new access – the two-day accident saw adorableness treatments, yoga classes, motivational talks, and airy guidance. Our plan is to barrage the LIVYHOUSE globally to acquiesce our all-embracing audience to asperse themselves in the affection of my brand.
Our capital antecedence at the moment is our all-embracing growth; we are captivated to be affective into a abiding amplitude in Selfridges, ablution at Coco de Mer and accretion our US credibility of sale. To aid our all-around presence, we are evaluating our agenda brand and discussing new amusing initiatives and innovations. We are additionally in the action of finalizing the designs for our admission loungewear collection.
We are alive appear all-around ascendancy so annihilation huge!
Shop the accumulating on li-vy.com
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